Oh boy, are things about to change. As the world becomes more automated and technologies and services mature into “on demand”, the way we pay for things will transform. These days, you can subscribe to everything from movies (Netflix) to various products (Amazon), food (Blue Apron) and even underwear (MeUndies). All are part of a massively growing “Subscription Economy”. In this burgeoning market, customers will eventually subscribe to anything and everything…and we think that’s a good thing.