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Long Live Pepsi

Last week Pepsi entered the limelight for the first time in 10 years because of the biggest mistake they’ve ever made. They released a video commercial starring Kendall Jenner, wanting to support global peace, and even though there was a lot of backlash and clamor over being “tone deaf”, what’s interesting, is that their goal to unite the world and create positive brand affinity may have actually worked.

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