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The Future Party is a new-media company and digital platform built for creative leaders.

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CryoCafe Is Building The SoulCycle of Cryotherapy

Jacob Perler is a seasoned entrepreneur and currently CEO & Founder of CryoCafe, a new-age health & wellness centered cryotherapy lounge. It’s an unassuming escape right off of “Melrose Alley” in Los Angeles. We had a chance to sit down with him and his [partner and Cryo's] Creative Director, Rachel Schoenbaum, to discuss what they’re building. We also had a chance to try out the treatment and can say they’re creating something special....

Athletic Brands Should Sponsor eSports

Okay, so eSports is already bigger than the national sport of one of the world’s largest countries. Still not enough for you Nike? Well, it’s enough for Toyota, Intel, HP and more. While several leagues like the NBA and NFL are sponsoring teams, it has yet to remain that apparel and athletic brands are following suit. Where are Gatorade, Under Armour, Lululemon etc?...

Future Party panel speakers

You’re The Star, It’s Your Digital Identity

We had some world class speakers speak on digital identity. Our friends Brett Hyman, Tiffany Zhong & Billy Hawkins boiled down some truths on where our need to express ourselves is going. These guys are powerhouses to say the least. Combined they lead us on a winding journey. We talked about everything online will one day become HQ, via interactive live streaming as well as the future of digital characters like Lil Miquela....

Facebook’s Local News Problem

Facebook has been in the hot seat this year. The Cambridge Analytica scandal was such a debacle that it won Mark Zuckerberg a two day trip to testify before congress. Facebook’s admitted lack of oversight compromised millions of Americans’ data and spread fake news from big cities to the smallest of towns, and Uncle Sam still wants to know what happened. In the wake of this scandal, as Facebook tries to Humpty Dumpty...

Fighting The News – Media Credibility

It’s no secret that Elon Musk is well loved. He’s been in the press since Peter Thiel’s Confinity bought Elon’s X.com and rebranded it as Paypal before taking it public in 2000. While most people vied for their fifteen minutes of fame, Elon had a solid 18 year press run. This spring, however, has been full of critical press coverage not only about Tesla but also Musk’s leadership of it. A contentious Elon...

Spotify’s Mixed Bag of Censorship

Last year the #metoo campaign swept the film industry. Finally, after decades of terror, predator after predator was held accountable. Last week Spotify brought the fight to the music industry with its new “Hate Content and Hateful Conduct Policy.” Banning hateful content is nothing new, but what’s new is punishing creators for ‘Hateful Conduct.’ To christen this precarious decision, Spotify removed R Kelly and XXXTentacion from it’s playlists with a few strokes of...

Is This America? Social Justice Pop Art

Last week “This Is America” took control of our screens. After Donald Glover’s initial SNL performance of his new single “This Is America,” he dropped the visual and the internet went wild. The video has reached over 130M views since it's release on May 5th. Not too shabby for a week and half’s work. The views have been boosted by video embeds in almost every major news outlet one can conceivably think of...

Apple Will Make You Pay For Selfies

If you were born in any time other than the last 10 years, you likely remember an age when you had to actually buy a camera. In those days you could purchase a disposable camera you would turn in to Walmart to develop your photos or bulky digital cameras needing a USB cord to upload your pictures. With the dawn of the Smartphone, camera use changed and now our cameras are one of...

The Yodeling Kid Is Famous

You’ve probably heard of Mason Ramsey. In March he let loose the yodel heard ‘round the world from the humble stage of a Walmart convenience store, dubbing himself “The Yodeling Kid.” Fast forward to May and Mason is still yodeling away, but on much larger stages. Having recently performed at Coachella, Stagecoach, and the famous Grand Ole Opry, Mason is in the midst of a meteoric rise to fame. And while the kid...

Roy Choi Cares About Community

Wednesday night was a compelling evening. Hundreds of Future Party veterans came through to enjoy a night of music, food and conversation. For a while we’ve toyed around with the idea of Future Sounds. We really like trying new things and we figured why not merge great speakers across various topics with compelling musical acts. When we got connected with Airbnb Concerts, it was a lot easier of a reality to kick things...

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