Facebook’s Local News Problem
Facebook has been in the hot seat this year. The Cambridge Analytica scandal was such a debacle that it won Mark Zuckerberg a two day trip to testify before congress. Facebook’s admitted lack of oversight compromised millions of Americans’ data and spread fake news from big cities to the smallest of towns, and Uncle Sam still wants to know what happened. In the wake of this scandal, as Facebook tries to Humpty Dumpty their consumers’ trust, they’ve made a big to-do about their preemptive foray into local news and their new set of tools to support local publishers.