The Playlist Is The Most Important Thing In Music
Spotify is the new radio. As iHeart Radio inches towards bankruptcy, Spotify is filing for its IPO at a $20B+ evaluation. There are other music discovery platforms services, like Apple, Deezer, Shazam and even Pandora. Yet, Spotify’s robust playlist offerings and adept curation have set their playlists and their company ahead of the pack. After years of being exposed to playlists curated by the radio, people have come to expect their music discovery to be curated for them. Spotify is riding this truth all the way to the bank.