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Subscriptions – The Future Of Online Publishing

In 2018, online media publishers are competing for a dwindling share of advertiser revenue. Alphabet and Facebook continue to leverage their magnitude to take the lion’s share of digital ad revenue forcing both smaller and bigger publishers to get creative for their piece of the pie. Currently, most publishers rely on advertisers but many have either built or are starting to build direct relationships to their consumers through paid subscriptions. Already this year, there has been a growing swath of publishers falling into this trend.

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