logo

The Future Party is a new-media company and digital platform built for creative leaders.

Member Profile

Fashion Brands Choose Diversity To Influence Pop Culture (And Profits)

In the 1990s and 2000s luxury brands like Louis Vuitton and Gucci enjoyed their presence on the public pedestal as the status symbols of fashion couture. Yet the luxury brands of years past were unable to connect with the rebellious millennial spirit influenced heavily by hip hop culture. Recently Louis Vuitton hired Ghanaian-American fashion designer and Kanye west muse, Virgil Abloh to be the Director of Men’s Wear and their cultural savant. This is Louis Vuitton’s first African American artistic director, but not a shocking move when looking at the industry at large. The trend began its upswing when classic French fashion house Balmain had a bright idea: hire a brilliant young black man to guide them into the future.

Subscribe To Continue Reading

This article is one of hundreds of stories only available to members. To give you a preview of our content, you can sign-up for a 30-day trial to get access.

Sign-In       Sign-Up

THE FUTURE PARTY

The Future Party is a new-media company and digital platform built for creative leaders.

© 2013-2018 The Future Party. All Rights Reserved.
Terms · Privacy · Payment Policy · Support